Copy built on strategy, delivered for clients from Dublin to Dubai.
As an Irishman, it’s very much frowned upon to be self-promotional. So, while begging forgiveness from the ancient gods of Erin, I’ve chosen a few select projects to showcase what I can do.
I’m happy to talk through how any of these came to life, or if you are looking for an area of work not covered here, reach out, and I’ll dive into the back catalogue.
With over nine years of experience in-house, freelance and agency-side, the answer to “Can you handle this?” is almost always yes.
Over the years, my words have helped launch products, win pitches and awards, and yes, drive sales. But great copy starts before a word hits the virtual page. With research and a deep understanding of what the customer already believes, what they want, and what’s stopping them from acting.
I’ve spent almost a decade in creative environments doing just that, in agencies, in-house and across borders. From brand strategy to campaign copy and content leadership, I find the language, messaging and stories that truly connect with your audience’s real problems and desires.