I write for people who want what you're selling

Copy built on strategy, delivered for clients from Dublin to Dubai.

PORTFOLIO

As an Irishman, it’s very much frowned upon to be self-promotional. So, while begging forgiveness from the ancient gods of Erin, I’ve chosen a few select projects to showcase what I can do. 

I’m happy to talk through how any of these came to life, or if you are looking for an area of work not covered here, reach out, and I’ll dive into the back catalogue. 

With over nine years of experience in-house, freelance and agency-side, the answer to “Can you handle this?” is almost always yes.

SERVICES

Copywriting

Persuasive copy that connects. TOV guides, messaging frameworks, and execution across every format.

Email & Direct Response

Sequences, campaigns, and funnels built to convert, from welcome flows to full funnel strategy.

Creative Campaigns

From awareness to conversion, I build campaigns with left-field creative consistency that cuts through.

Content Strategy

Data-driven content mapping and SEO-focused pillars built to attract, educate and convert your ideal audience.

ABOUT ME

Over the years, my words have helped launch products, win pitches and awards, and yes, drive sales. But great copy starts before a word hits the virtual page. With research and a deep understanding of what the customer already believes, what they want, and what’s stopping them from acting.

I’ve spent almost a decade in creative environments doing just that, in agencies, in-house and across borders. From brand strategy to campaign copy and content leadership, I find the language, messaging and stories that truly connect with your audience’s real problems and desires.

SECOND OPINIONS

LET'S TALK

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